The Digital Neighborhood Watch

When: 2015

Objectives

1. Effective Invitation Model: Seamless onboarding via email, SMS, or platform invites.
2. Map Overview: Geographically marked zones for neighborhood watch activities.
3. Simple Reporting: Easy incident reporting directly through the platform.

Features

1. Effective Invitation Model
   • Tuva Grannsamverkan used to provide an efficient invitation system where one user could easily invite the next user to join the neighborhood watch group.
   • Invitations were sent via email, SMS, or through the platform itself, ensuring seamless onboarding for new participants.
2. Map Overview
   • The platform used to offer a map overview that displayed which areas within the community were actively participating in Grannsamverkan.
   • Users could see geographically marked zones where neighborhood watch activities were in progress, helping them identify areas of focus.
3. Simple Reporting
   • Tuva Grannsamverkan simplified reporting incidents or suspicious activities.
   • Users could easily submit reports about incidents, such as thefts, vandalism, or safety concerns, directly through the platform.
   • The reporting process was straightforward, ensuring timely communication and coordination among neighbors.

Technology Stack

• Mockups: Created using Sketch.
• Frontend: Native apps developed in Swift (iOS) and Java (Android).
• Backend: Powered by Parse.
• Database: Utilizing mongoDB.
• Hosting: Deployed on Heroku.
• Other Tools:
  • Tracking: Leveraging Mixpanel and Google Analytics.
  • Invite Flow: Integrated with Twilio for seamless communication.

Outcome

We embarked on an exciting journey with an invitation model that rapidly attracted users. The network effect played a significant role, demonstrating how a growing user base can amplify value. However, challenges arose as you aimed to create a thriving community.

1. Rapid User Growth and Content Challenges:
   • The surge in users highlighted the power of the network effect.
   • Despite daily users, maintaining engaging content proved difficult.
   • Filling the platform with relevant material became a priority.
2. Scaling and Capital Needs:
   • As demands increased, transitioning from a solo endeavor to a team was essential.
   • Raising capital became necessary but diverted focus from the product.
3. Revenue Models and Sustainability:
   • Promising revenue models emerged, but long-term sustainability remained elusive.
   • The dilemma: continue raising capital without a proven business model.
4. Pivoting to Consulting:
   • Valuation challenges led to a strategic pivot.
   • Consulting became a viable path, leveraging existing expertise.